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Uniting to Help #EndAlz: Celebrating Our Fall Judy Fund Campaign

Uniting to Help #EndAlz: Celebrating Our Fall Judy Fund Campaign

"To our incredible Democracy community, your support during our collaboration with The Judy Fund has made a lasting impact, and I want to express our heartfelt appreciation. The Democracy team, along with you, found a drumbeat, building momentum we will carry forward into next year." - Caren Lettiere, Founder, Democracy Clothing


As the fall season unfolded, Democracy Clothing embarked on a mission alongside The Judy Fund, to make a difference in the fight against Alzheimer's disease. Our partnership aimed to raise dollars and awareness for women’s brain research and to help end the devastating and disproportionate impact of Alzheimer’s on women. As it unfolded, it became a shared effort with each of you, our valued community and we’re honored to acknowledge all we accomplished together.


A Look Back at Impactful Moments

1. Empowering Women to #EndAlz
In early October, our two founders, Caren Lettiere of Democracy Clothing and Elizabeth Gelfand Stearns of The Judy Fund, kicked off the campaign to engage the change-making women of our collective communities and combat Alzheimer's disease. Explore more about our founders' commitment.
2. Pop-Up Experience & The Judy Fund Collection
  • We stepped into our first brick-and-mortar Pop-Up at Laya on Montana Ave in Santa Monica, welcoming community members for a try-on experience to purchase jeans and pick up Judy Fund t-shirts for the Alzheimer’s Walk.
  • We launched the first The Judy Fund Collection on the website, a curation of styles where $5 of every purchase through October was contributed to The Judy Fund.
    3. Myra’s Jean Journey : Raising Awareness About Early-Onset Alzheimer’s
    We immersed ourselves in the inspiring journey of Myra Garcia, diagnosed with Alzheimer's at 62, and shared her story of unwavering dedication to Alzheimer's advocacy, Read Myra’s Jean Journey.
    4. Team Democracy Takes on the Walk to End Alzheimer’s
    We experienced the collective stride of Team Democracy in the Santa Monica Judy Fund Walk, raising funds and tracking progress toward shared goals. Explore our Team Democracy page.
    5. November Giving and Sitewide Sale for the Cause
      Through the end of November, $1 was donated to The Judy Fund for every order placed, with opportunities for customers to add-on a donation to every purchase. Our Giving Tuesday sale, offering 30% OFF everything, became a moment to shop and support, resulting in record sales. Every donation or fundraising effort by customers entered them into a raffle for a $500 site credit plus, a personal styling session. And the lucky winner was selected! Shop and add-on a donation.

      Reflecting on the Journey

      As we close this year’s chapter of our commitment to The Judy Fund, Democracy extends its deepest gratitude to you, members of our community, who not only embraced our mission but also become an integral part of this journey. Your involvement was instrumental, we’re honored to have shared this meaningful experience with you, and we look forward to building on this momentum for next year’s campaign.


      #Democracy2EndAlz #TheJudyFund #EndAlz #AlzheimersAwareness #DemocracyClothing